Lundquist: Build a Side Business, Not a Side Hustle
When lockdown emptied studios, Patrick Lundquist — professional singer, former Grammy education program director, and creator of the UVO straw — built this session for voice teachers who need income that does not depend on their hours. You will work through his "banana stand" method: why time-for-money billing caps you, how to mine your own identity groups for a niche market, and his three-part viability test (one-sentence benefit, premium pricing with 5x-plus markup, fast manufacture). He walks through reselling, licensing, private labeling and creating a product, digital versus physical, cheap ad-spend testing before you invest, and outsourcing to automation. Practical, fast-moving, and aimed squarely at teachers who already run a business.