The Voice alum and Foreign Figures frontman opens his books on Spotify's algorithm, sold-out local shows and the social posts that actually convert.

EJ Michaels has over 20 million streams with his band Foreign Figures and a solo career he runs himself. In this masterclass he shows you the three revenue engines he builds on. On streaming, you get how Spotify's radio and Discover Weekly actually pick you up, what Discovery Mode did to his numbers and what it costs, how to pitch editors and land on Release Radar, and why the three grand he spent on playlist pitching underperformed a song he paid nothing for. On the live show, you get his set-list structure, memorable moments, gear and merch strategy. On social, you get short-form video tactics, ad cost-per-click targets, and the mindset work behind putting yourself out there.